Seven reasons why it’s time to reformulate your personal care products

Seven reasons why it’s time to reformulate your personal care products

Brought to you by Spectrum Chemical Mfg. Corp.

Overview

Personal care companies are under pressure to adapt to changing market demands and evolving customer preferences brought about by the COVID-19 pandemic, supply chain disruptions, increased globalization, and sustainability concerns. One solution is to reformulate their products to meet current market needs — from sustainability to trendy ingredients—while setting themselves apart from competitors.

Reformulation involves overhauling product ingredients to improve a product. It may be a lengthy process, but many companies are gaining benefits.

Key Objectives:

Learning how the pandemic and other global market phenomena are changing the personal care product market
Describing the common reasons for reformulations, and why they are prevalent in this moment
Providing examples of reformulations that companies are considering and enacting today

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