Thought Leadership is Made for Scientists: How Marketers Can Help Scientists Shine

DATE

June 30, 2026

TIME

8:00 a.m. PDT, 11:00 a.m. EDT, 16:00 BST, 17:00 CEST

Overview

For many marketers in science organizations, getting scientists involved in thought leadership can feel like a daunting ask. Scientists may bristle at the term itself—associating “thought leadership” with cringey self-promotion—or feel skeptical of marketing altogether.

But scientists are already thought leaders, they just don’t know it. The real challenge isn't changing who scientists are—it's helping them reframe the expertise they already have, and building the right support systems around it.

In this webinar, C&EN BrandLab’s Jordan Nutting and Jesse Harris make the case that the raw material for great thought leadership is already embedded in the work scientists do every day. You'll leave with practical tools for identifying thought leadership opportunities hiding in your existing scientific output.

Key Learning Objectives:

Why scientist-led thought leadership is a uniquely effective tool for promoting your organization
How marketers can identify thought leadership opportunities within their organization's existing scientific output
How to reframe thought leadership internally so scientists don't see it as self-promotion or a distraction from their work
The range of ways scientists can show up as thought leaders
Practical tips for marketers and scientists to collaborate on thought leadership content

Who Should Attend:

Marketing and sales professionals in science industries
Scientists
Science communicators

Speakers

Jesse Harris
Senior Editor,
C&EN BrandLab

Jordan Nutting, PhD
Senior Editor,
C&EN BrandLab

Registration

Forwarded this event? Clear the form

Email Address*

Salutation

First Name*

Last Name*

Company*

Job Title*

Address 1*

City*

State*

Zip / Post Code*

Country/Territory/Area*

Business Phone*

Do you work in a marketing, product, or sales in a scientific organization?*

Check to subscribe to ACS Media Group’s newsletter for science marketers.

I would like to receive more information on products and services from the American Chemical Society

address2

*By submitting this form, you agree to receive more information on related products and services from the American Chemical Society and its sponsor via email. You understand that you can withdraw your consent at any time. ACS takes your privacy seriously. For more information, please see the ACS Privacy Policy.

View On Demand Webinars