The Science of Science Communication: What Marketers Need to Know

DATE

May 15, 2025

TIME

8:00 a.m. PDT, 11:00 a.m. EDT, 16:00 BST, 17:00 CEST

Overview

Ever wonder why some messages stick while others are forgotten immediately?

For marketers trying to reach technical audiences, there’s a whole body of research that can help you answer that question: the science of science communication.

While often associated with making science more accessible to the public, science communication best practices are rooted in research that offers valuable insights for engaging scientists and other technical professionals.

We'll highlight key studies from peer-reviewed literature about audience identity, messaging, and communication modes. As we explore these studies, we’ll show how they can inform how you structure marketing efforts when targeting scientific audiences.

Key Learning Objectives:

Why “just stating the facts” doesn’t work
How identity and worldview shapes your audiences’ decision-making
The medium and mode that is most effective in communicating science

Who Should Attend:

Marketers in science industries
Communications professionals
Science communicators

Speakers

Shane Hanlon
Executive Editor,
BrandLab

Jordan Nutting, PhD
Senior Editor,
C&EN BrandLab

Registration

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