Catalytic Strategy: 7 Key Results from the 2025 Marketing to Chemists Survey

DATE

February 4, 2025

TIME

8:00 a.m. PST, 11:00 a.m. EST, 16:00 GMT, 17:00 CET

Overview

Understanding your audience is a must for effective marketing. Unfortunately, marketers who sell to chemistry professionals often don’t have much quantitative data to work with. Without research, your marketing strategy is at risk of chasing the latest fads or following inaccurate biases and stereotypes.

Our team at C&EN BrandLab – a custom content studio housed within the American Chemical Society – wanted to address this gap. We launched a survey to learn how chemists get information and what topics interest them.

This webinar shares survey data and actionable insights to help science marketers make better strategic and tactical decisions when marketing to chemists in 2025.

Key Learning Objectives:

What factors influence buying behavior for chemists?
What types of content are scientists reading, watching, and listening to?
What are chemists’ attitudes towards AI? Are chemists ditching Google for ChatGPT?

Who Should Attend:

Marketers
Science writers
Anyone who wants to communicate to chemists.

Speakers

Jesse Harris
Senior Editor,
C&EN BrandLab

Jordan Nutting, PhD
Senior Editor,
C&EN BrandLab

Registration

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