Creating Content That Scientists Can’t Resist

DATE

November 6, 2024

TIME

8:00 a.m. PST, 11:00 a.m. EST, 16:00 GMT, 16:00 CET

Overview

Science content has a “Goldilocks” problem: most of it is either too simplified to be useful for experts, or it is so dry that no one wants to read it. Scientific audiences crave insightful science content, but compelling stories get buried in the jargon of academic journals and technical documentation.

Join two scientist-turned-content marketers to learn how to use scientific articles and expert interviews to create engaging thought leadership. This webinar will dissect real-world examples of converting technical expertise into high-performing content.

Key Learning Objectives:

How to identify a narrative arc while maintaining scientific accuracy.
How to work with subject matter experts to create technical articles.
How to convert one piece of content into a multi-platform campaign designed for a scientific audience.

Who Should Attend:

Marketers
Science writers
Anyone who wants to share their science with a broader audience.

Speakers

Jesse Harris
Senior Editor,
BrandLab

Shane Hanlon
Executive Editor,
BrandLab

Registration

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